S, Sreejesh; Mitra, Amarnath; Sahoo, Debjani - In: Journal of Hospitality and Tourism Technology 6 (2015) 3, pp. 288-310
-congruence, satisfaction and behavioral outcomes at the customer level. It hypothesizes a moderated mediation model, denoting that perceived … affective level, thereby creating strong behavioral outcomes. Design/methodology/approach – Data were collected through online …. The resultant customer satisfaction leads to the development of behavioral outcomes. Further, the study finds that …