Soni, Nitin; Dawra, Jagrook; Katyal, Kanupriya - In: Marketing intelligence & planning 41 (2023) 4, pp. 489-504
behavioral response to price. Design/methodology/approach Data was collected through a 2×2 experimental design involving 314 … acquisition value perceptions predict their behavioral response to deals and discounts. Further, these buyers do not consider … behavioral response is not mediated by acquisition value. Further, such buyers consider sales price to form their internal …