Among the various factors determining the successful operation of an industry, one of the most crucial factors is its pricing strategy. A correct pricing strategy will help in rational allocation of scarce resources and capital formation, which is crucial for the future growth of industries. It...

Retail industry in India is acknowledged as a sunshine sector, and is driven by factors like strong income growth, changing lifestyles and favourable demographic patterns. Having cemented its presence in metros and Tier I cities, retailers are allured by opportunities in Tier II and III cities...