Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...

The apparel manufacturing industry faces challenges due to fast-changing fashion trends, increased product variety, and personalized demands. Quick and optimized decision-making is crucial to overcome these barriers. This study aims to develop a methodology for applying Digital Twin (DT)...

Purpose - The fashion industry is diverse and demands a high amount of resources and labor for its operation. It has powerful tools that can positively impact the environment and society as a whole. In this sense, it becomes necessary for fashion to adopt sustainable strategies quickly. One way...

The conventional slacks-based measure (SBM) model is widely applied to measure the relative efficiency of a set of decision making units (DMUs) because the measured efficiency is not affected by weakly efficient frontiers. This model seeks the target point on the production frontier that is...

When managing any commercial, professional, scientific, or other project, it is necessary to plan all segments to integrate the various components and achieve the set plans. Nowadays, tasks such as drawing Gantt charts, network diagrams, and creating project reports are unthinkable without...

The following paper aims to fi nd out consumers’ expectations and attitudes towards the innovation „Metaverse”. It will also be explored which role the Meta Group plays in mass adaption and how the company infl u ences consumers’ possible use and opinion on the project. These results are...

Fashion is the cultural construction of the embodiment of identities that focuses on sociocultural looks. The term ‘fashion’ dates back to the 16th century and it exemplified the social and temporal systems that influenced and drove social identities. Globally, the fashion industry employs...