Siano, Alfonso; Palazzo, Maria; Foroudi, Pantea; … - In: The Bottom Line 30 (2017) 3, pp. 186-194
Purpose The aim of this conceptual paper is to review Bernstein’s communication wheel to make it a tool that can be … used in the selection of a corporate communication mix. Design/methodology/approach A critical analysis of Bernstein … chain): activities, means and vehicles of communication. On the contrary, Bernstein’s communication wheel includes only …