Gettler-Summa, Mireille; Walsh, Isabelle - Université Paris-Dauphine (Paris IX) - 2010
This article proposes a users’ typology grounded in the users’ needs and motivation. We apply cluster analysis, a multivariate technique seldom applied in IS research, to the data obtained from a purposely diversified population of 247 respondents. The three-stage research design is...