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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Crossing the cultural divide through
bilingual
advertising
: the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
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