Bhattacharjee, Debraj; Ramesh, Kandela; Jayaram, E. Srinivas - In: Decision analytics journal 6 (2023), pp. 1-13
This article models the purchasing intention of young Indian consumers for branded smartphones by analysing their individual preferences for the different features of the smartphone. This article selects thirteen features for analysis, and the respondents are asked to rate, which are further...