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African-American consumer research
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Davis, Judy Foster
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History of retailing and consumption
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Journal of Historical Research in Marketing
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Journal of historical research in marketing
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"We want no more economic islands" : the mobilization of the
black
consumer
market in post war U.S.
Regev, Ronny
- In:
History of retailing and consumption
6
(
2020
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10012255741
Saved in:
2
Realizing marketplace opportunity : how research on the
black
consumer
market influenced mainstream marketers, 1920 - 1970
Davis, Judy Foster
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 471-493
Persistent link: https://www.econbiz.de/10010200716
Saved in:
3
Realizing marketplace opportunity
Foster Davis, Judy
- In:
Journal of Historical Research in Marketing
5
(
2013
)
4
,
pp. 471-493
information regarding African-American consumers. Research not only prompted corporate interest in the
black
consumer
market by …
Persistent link: https://www.econbiz.de/10014873385
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