Chai, Joe Choon Yean; Malhotra, Naresh K; Dash, Satyabhusan - In: Journal of Hospitality and Tourism Technology 6 (2015) 3, pp. 203-227
Purpose – The purpose of this study is to investigate the impact of relational bonding on intention and loyalty and the … measure the relationships between consumer bonding, commitment foci and loyalty behavioral intentions and the mediating role … are important mediators in the relationships between bonding and loyalty-related behavioral intentions. The findings …