The scope of this article is to analyze the factors that can influence the motor claims on the Romanian market and the methods through this can be analyzed and managed. The lack of statistical data that will validate the proposed model allow us to stress out the structural approach of the claims...

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore,...