Boddy, Clive - In: Qualitative Market Research: An International Journal 15 (2012) 1, pp. 6-18
reported on in this paper is that the use of techniques such as Brainstorming, and the NGT have very beneficial roles to play … in management and market research. Practical implications – Brainstorming techniques and the NGT are discussed as … Brainstorming techniques, fewer are aware of the potential of the NGT in market research. …