Rossiter, John R.; Lilien, Gary L. - In: Australian Journal of Management 19 (1994) 1, pp. 61-72
of high-quality creative ideas by “brainstormingâ€. The principles are: (a) brainstorming insructions are essential and … commitment to the ideas selected; and, (f) the time required for successful brainstorming should be kept remarkably short. By … following these principles, brainstorming will more dependably produce high-quality creative results. …