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Search: subject:"Brand Awareness"
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Subject
All
Brand awareness
247
Consumer behaviour
227
Brand image
215
Brand management
206
Markenimage
196
Konsumentenverhalten
192
Markenführung
189
brand awareness
138
Brand
118
Markenartikel
115
Relationship marketing
79
Beziehungsmarketing
77
Brand loyalty
50
Brand Awareness
40
Social Web
40
Social web
40
Brand equity
39
brand image
38
brand loyalty
38
Internet marketing
31
Online-Marketing
31
Advertising effects
30
Werbewirkung
30
Brands
29
Customer satisfaction
27
Marketing management
27
perceived quality
27
purchase intention
26
Advertising
25
Marketingmanagement
25
brand equity
24
Kundenzufriedenheit
21
Sponsorship
17
brand association
17
Brand Equity
14
Markentreue
14
Perceived quality
14
Viral marketing
14
Virales Marketing
14
Brand Image
13
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Online availability
All
Undetermined
299
Free
93
Type of publication
All
Article
427
Book / Working Paper
17
Other
3
Type of publication (narrower categories)
All
Article in journal
212
Aufsatz in Zeitschrift
212
research-article
117
Article
11
review-article
10
viewpoint
8
case-report
7
conceptual-paper
6
Aufsatz im Buch
5
Book section
5
review
5
Aufsatzsammlung
3
Thesis
3
Working Paper
3
Arbeitspapier
2
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2
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2
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2
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2
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2
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1
non-article
1
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Language
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English
402
Undetermined
39
Indonesian
4
Lithuanian
1
Romanian
1
Author
All
Cleff, Thomas
4
Fischer, Lena
4
Fuller, Rachel
4
Stocchi, Lara
4
Walter, Nadine
4
Augusto, Mário Gomes
3
Chan, Fanny Fong Yee
3
King, Ceridwyn
3
Lowe, Ben
3
Martinčević, Ivana
3
Mukherjee, Srabanti
3
Nag, Amit Kumar
3
O'Cass, Aron
3
Oppong, Peter Kwasi
3
Petrovici, Dan
3
Romaniuk, Jenni
3
Schivinski, Bruno
3
Sepúlveda, César
3
Sesar, Vesna
3
Sok, Phyra
3
Walsh, Patrick
3
Zeqiri, Jusuf
3
Abratt, Russell
2
Ahmed, Rizwan Raheem
2
Anees-ur-Rehman, Muhammad
2
Aurand, Timothy W.
2
Barakat, Karine Aoun
2
Bhumiphat Gilitwala
2
Boguszewicz-Kreft, Monika
2
Bourdeau, Brian L.
2
Bourgault, Normand
2
Brem, Alexander
2
Cahyono, Edi
2
Calvo-Porral, Cristina
2
Carpio, Carlos E.
2
Cerviño, Julio
2
Chen, Cheng-Hao Steve
2
Christofi, Michael
2
Cobbs, Joe
2
Collart, Alba J.
2
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Edward Elgar Publishing
1
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Fakultät für Wirtschaft und Recht, Hochschule Pforzheim
1
Siauliai University
1
Université Paris-Dauphine (Paris IX)
1
Wydział Zarządzania i Ekonomii, Politechnika Gdańska
1
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Published in...
All
Journal of Product & Brand Management
36
Strategic Direction
14
Journal of Consumer Marketing
11
Marketing Intelligence & Planning
10
International Marketing Review
9
European Journal of Marketing
8
International Journal of Retail & Distribution Management
8
Cogent business & management
7
Journal of Fashion Marketing and Management: An International Journal
7
Journal of Services Marketing
7
Marketing intelligence & planning
6
Cogent Business & Management
5
Journal of retailing and consumer services
5
The journal of product & brand management
5
African journal of business and economic research : AJBER
4
Asia Pacific Journal of Marketing and Logistics
4
Journal of Business & Industrial Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Symphonya. Emerging Issues in Management
4
Beiträge der Hochschule Pforzheim
3
European journal of marketing : EJM
3
International Journal of Contemporary Hospitality Management
3
International Journal of Pharmaceutical and Healthcare Marketing
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of business economics and management
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
MPRA Paper
3
Nepalese journal of economics : a publication of Uniglobe College
3
The service industries journal
3
African journal of business & economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
2
European Research Studies Journal
2
European research studies : an international multidisciplinary journal with topics in European integration
2
GUT FME Working Paper Series A
2
International Journal of Bank Marketing
2
International journal of applied management science : IJAMS
2
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Source
All
ECONIS (ZBW)
224
Other ZBW resources
159
RePEc
41
EconStor
13
BASE
10
Showing
101
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447
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101
Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar
;
Swain, Swapnarag
;
Ahmad, Anees
; …
- In:
International journal of business innovation and …
26
(
2021
)
4
,
pp. 424-442
Persistent link: https://www.econbiz.de/10012798605
Saved in:
102
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of
brand
awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
103
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
104
The impact of gamification adoption intention on
brand
awareness
and loyalty in tourism : the mediating effect of customer engagement
Abou-Shouk, Mohamed
;
Soliman, Mohammad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588590
Saved in:
105
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
106
The influence of gender on smartphone adoption of young adults in Hungary : extending the UTAUT2 with
brand
awareness
Jamalova, Maral
;
Constantinovits, Milan
- In:
International journal of enterprise information systems …
17
(
2021
)
3
,
pp. 47-65
Persistent link: https://www.econbiz.de/10012605301
Saved in:
107
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of
brand
awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
108
Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer
Mahama-Musah, Fuseina
;
Schoutteet, Penelope
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012648870
Saved in:
109
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
110
The effects of ad heuristic and systematic cues on consumer
brand
awareness
and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi
;
Geng, Shuang
;
Katsumata, Sotaro
;
Xiong, Xiaojun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
Saved in:
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