Gaura, Kudzaishe Charlotte; Manyanga, Wilbert; … - In: Journal of marketing and consumer behaviour in emerging … (2021) 2/13, pp. 22-36
community involvement) on brand awareness within the insurance sector in Zimbabwe. Data was gathered from 350 insurance … positively infl uences brand awareness. The study contributes to studies that proved a significant relationship between corporate … social responsibility and brand awareness in sectors other than the insurance sector. Thus, insurance firms are advised to …