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Search: subject:"Brand Equity Model"
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Keller’s brand equity model
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Sinčić Ćorić, Dubravka
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Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
2
Destination brand promise : the core of customer-based brand equity modeling
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011866093
Saved in:
3
Applicability of Keller's
brand
equity
model
in the B2B chemical market
Sinčić Ćorić, Dubravka
;
Jelić, Domagoj
- In:
Economic research
28
(
2015
)
1
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10012221062
Saved in:
4
Applying Keller’s
brand
equity
model
in a B2B context : limitations and an empirical test
Kuhn, Kerri-Ann
;
Alpert, F.
-
2004
-to-business (B2B) branding does not exist, nor has there been an empirical study of the applicability of a full
brand
equity
model
in …
Persistent link: https://www.econbiz.de/10009438143
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