Chong, Juin-Kuan; Ho, Teck-Hua; Tang, Christopher S. - In: Manufacturing & Service Operations Management 3 (2001) 3, pp. 191-210
higher revenue. This framework, which consists of a category-purchase-incidence model and a brand-share model, is calibrated … trip. The no-purchase probability enables us to estimate lost sales due to assortment changes in the category. The brand-share … model predicts which brand the customer chooses if a purchase incidence occurs in the category. Our brand-share model …