//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand biographies"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Brand biographies
2
Narrative transportation
2
Brand
1
Brand communication
1
Brand narratives
1
Communication
1
Decision under risk
1
Entscheidung unter Risiko
1
Internal communication
1
Interne Kommunikation
1
Kommunikation
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Narrative Methode
1
Narrative method
1
Post-message engagement
1
Risiko
1
Risk
1
Self-concept
1
Source effects
1
Underdog brand biographies
1
brand biographies
1
brand narratives
1
elaboration
1
narrative transportation
1
perceived risk
1
uncertainty
1
underdog brands
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Grohmann, Bianca
3
Bodur, H. Onur
2
Tezer, Ali
2
Nguyen, Thanh-Thao
1
Published in...
All
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The journal of asset management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of passion/determination and external disadvantage on consumer responses to
brand
biographies
Nguyen, Thanh-Thao
;
Grohmann, Bianca
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 452-465
Persistent link: https://www.econbiz.de/10012298816
Saved in:
2
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
3
Communicating
brand
biographies
effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->