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Search: subject:"Brand citizenship behavior (BCB)"
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Arbeitsverhalten
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Beziehungsmarketing
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Brand citizenship behavior (BCB)
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Brand image
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Brand management
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Brand trust
1
Confidence
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Consumer behaviour
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Hotel industry
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Hotellerie
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Konsumentenverhalten
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Markenführung
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Markenimage
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Perceived organizational support (POS)
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Relationship marketing
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Service-Dominant Logic
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Service-dominant logic
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Tourism employees
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Tourismusberufe
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Vertrauen
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Work behaviour
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Huan, Tzung-cheng
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Peng, Jia-min
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Xie, Li-shan
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International journal of hospitality management
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Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan
;
Peng, Jia-min
;
Huan, Tzung-cheng
- In:
International journal of hospitality management
42
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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