Bendoraitytė-Sinižbajeva, Reda - 2005
research – brand equity management strategy.The purpose of research – to recommend brand equity management strategies of ….KEYWORDS: brand, brand name, brand mark, logo, brand equity, protection of the brand, brand equity management, brand equity management … strategy, consumer.The object of research – closed joint stock companies “Galinta ir partneriai” and “Skanėja”.The subject of …