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Search: subject:"Brand expertise"
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Brand image
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Brand expertise
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brand innovativeness
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longitudinal study
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perceived brand expertise
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Journal of retailing and consumer services
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How brand innovativeness generates positive word of mouth
Pham Hung Cuong
;
Nguyen-Le, Xuan-Doanh
;
Ngo, Liem Viet
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10014631536
Saved in:
2
Brand
expertise
and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas
;
Palmeira, Mauricio
;
Jevons, Colin
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
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