//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand governance"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
9
Markenführung
9
Brand governance
8
Brand
5
Markenartikel
5
Brand image
4
Markenimage
4
Social media
4
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
brand governance
3
Beziehungsmarketing
2
Brand co-creation
2
Brand meaning
2
Brandscapes
2
Consumer behaviour
2
Facebook
2
Fashion
2
Internet marketing
2
KMU
2
Konsumentenverhalten
2
Mode
2
Online-Marketing
2
Relationship marketing
2
SME
2
brand experience
2
on-brand experience
2
Attitude
1
B-to-B-Marketing
1
Bauwirtschaft
1
Betriebliche Wertschöpfung
1
Brand Governance
1
Brand architecture
1
Brand risk
1
Brand sovereignty
1
Brand strategy
1
Business start-up
1
Business-to-business
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
research-article
1
Language
All
English
11
German
1
Author
All
Grace, Debra
2
Jones, Richard Gyrd
2
Renton, Michelle
2
Richard, James E.
2
Shao, Wei
2
Akbar, Mohammad Muzahid
1
Ashill, Nick
1
Baeza, Julia
1
Basu, Sriparna
1
Cooper, Tony
1
Dobele, Angela R.
1
Doherty, Anne Marie
1
Dwivedi, Yogesh Kumar
1
Jain, Shilpi
1
Kahiya, Eldrede Tinashe
1
Lies, Jan
1
Merrilees, Bill
1
Perkinson, Oliver
1
Pyper, Keith
1
Solér, Cecilia
1
Stavros, Constantino
1
Svärd, Camilla
1
Wymer, Walter
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
3
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
The journal of product & brand management
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Other ZBW resources
1
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of
brand
governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Agile Markenführung zur Stärkung der Compliance :
Brand
Governance
als transformative Lernplattform
Lies, Jan
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10014246648
Saved in:
3
Branding governance in international recurring sports events : the World Rugby "Sevens" Series
Kahiya, Eldrede Tinashe
;
Ashill, Nick
;
Perkinson, Oliver
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1477-1499
Persistent link: https://www.econbiz.de/10014330804
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Employing
brand
governance
mechanisms with export channel partners : what are the performance consequences and contingent effects?
Pyper, Keith
;
Doherty, Anne Marie
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399554
Saved in:
6
Entrepreneurship in marketing : socializing partners for
brand
governance
in EM firms
Renton, Michelle
;
Richard, James E.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 180-188
Persistent link: https://www.econbiz.de/10012230461
Saved in:
7
Exploring
brand
governance
in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
8
Experience-centric branding : challenges and advancing a new mantra for corporate
brand
governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
9
Refining the conceptualization of brand authenticity
Akbar, Mohammad Muzahid
;
Wymer, Walter
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
Saved in:
10
Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->