Yang, Yi-Weng; Tao, Xiao-Bo; Tu, Jian-Bo; Liu, Pei; Li, … - In: South African journal of business management 52 (2021) 1, pp. 1-11
Purpose: This article investigates the definition and core concepts of Internet brand innovation alongside their … structural equation modelling was employed for data analysis. Findings: Internet brand innovation refers to companies carrying … interpretation of a new concept - Internet brand innovation. It reveals ways in which companies can conduct Internet brand innovation …