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Search: subject:"Brand memory"
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Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenimage
9
Advertising effects
8
Werbewirkung
8
Brand management
7
Markenführung
7
Brand
6
Markenartikel
6
Product Placement
6
Product placement
6
brand memory
5
Brand memory
4
Computerspiel
3
Video game
3
brand attitude
3
persuasion knowledge
3
Advertising
2
Brand Memory
2
Brand placement
2
In-game advertising
2
Werbung
2
3D movies
1
Access platform
1
Advergames
1
Attitudes
1
Brand Advertising
1
Brand Knowledge
1
Brand attitude
1
Brand customization
1
Brand logo
1
Brand name
1
Corporate disclosure
1
Film industry
1
Filmwirtschaft
1
Game enjoyment
1
Gaming device
1
Hierarchical Bayes
1
Hot Mass Consumption Product
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English
10
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2
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Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Ghosh, Tathagata
2
Pieters, Rik
2
Sreejesh, S.
2
Wedel, Michel
2
Boerman, Sophie C.
1
Breves, Priska
1
Chan, Fong Yee
1
Chen, Xi
1
Di Dalmazi, Michele
1
Kim, Eunice
1
Lamberti, Lucio
1
Li, Yongfa
1
Liu, Zihua
1
Mandolfo, Marco
1
Matthes, Jörg
1
Müller, Céline M.
1
Naderer, Brigitte
1
Schramm, Holger
1
Song, Sigen
1
Tessitore, Tina
1
Wang, Cheng Lu
1
Warlop, Luk
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International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Management Science
1
Marketing Science
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The journal of product & brand management
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ECONIS (ZBW)
9
RePEc
2
BASE
1
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1
The impact of
brand
memory
of hot mass consumption products on consumer continuous purchase intention
Chen, Xi
;
Liu, Zihua
-
2022
Persistent link: https://www.econbiz.de/10013407162
Saved in:
2
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
3
Configurating product placement prominence on
brand
memory
: what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
4
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
7
Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska
;
Schramm, Holger
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
Saved in:
8
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
9
Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames
Eastin, Matthew S.
(
contributor
)
-
2010
This study examines brand customization in advergames and its effects on
brand
memory
, game enjoyment, and attitudes …
Persistent link: https://www.econbiz.de/10009429277
Saved in:
10
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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