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Search: subject:"Brand relevance"
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Brand management
7
Markenführung
7
Brand
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenartikel
5
Brand relevance
4
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Brand relevance in category
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Ambidexterity
1
Ambidextrous organization
1
Bekleidungsindustrie
1
Brand Extension
1
Brand Relevance
1
Brand Relevance Success Factors
1
Brand change
1
Brand consistency
1
Brand sales
1
CSR
1
China
1
Chinese grocery retailers
1
Clothing industry
1
Customer-based brand equity
1
Decision difficulty
1
Design
1
Design thinking
1
E-commerce
1
Einzelhandel
1
Emotion
1
Exploitation
1
Exploration
1
Extendable Category Brand Association
1
Fashion
1
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Undetermined
7
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Article
9
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Article in journal
7
Aufsatz in Zeitschrift
7
Language
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English
8
Undetermined
1
Author
All
Bapat, Dhananjay
1
Beverland, Michael B.
1
Burghausen, Mario
1
Calantone, Roger J.
1
Collins, Roger
1
Danish, Zahoor
1
Davies, Mark A. P.
1
Durif, Fabien
1
Golob, Urša
1
Grappe, Cindy G.
1
Guèvremont, Amélie
1
Johnen, Marius
1
Kernstock, Joachim
1
Micheli, Pietro
1
Naeem, Muhammad
1
Ozuem, Wilson
1
Panwar, J. S.
1
Schein, David D.
1
Schnittka, Oliver
1
Schrock, Wyatt A.
1
Song, Wei
1
Tripti, Dhote
1
Wang, Joyce
1
Wilner, Sarah J. S.
1
Zhang, Yufei
1
Zhao, Yanhui
1
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Published in...
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Journal of the Academy of Marketing Science
2
The journal of brand management : an international journal
2
International Journal of Social and Organizational Dynamics in IT (IJSODIT)
1
International journal of business environment : IJBE
1
Journal of promotion management : innovations in planning and applied research
1
Marketing letters : a journal of research in marketing
1
Vision
1
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ECONIS (ZBW)
7
RePEc
1
Other ZBW resources
1
Showing
1
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9
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9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
2
Why does this brand speak to me? : conceptualization, scale development, and validation of
brand
relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
3
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
4
Brand
relevance
and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
5
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
6
Evaluating the Relevance of Contextual Hyper-Advertising on Social Media: An Empirical Study
Tripti, Dhote
;
Danish, Zahoor
- In:
International Journal of Social and Organizational …
5
(
2016
)
2
,
pp. 39-47
evaluating the overall appeal of Contextual hyper-advertising as a strategy in creating
Brand
Relevance
by adapting to certain …
Persistent link: https://www.econbiz.de/10012047970
Saved in:
7
The new approach to developing store brand strategy : a case from China
Song, Wei
;
Schein, David D.
;
Collins, Roger
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 324-343
Persistent link: https://www.econbiz.de/10011663949
Saved in:
8
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
9
Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context
Bapat, Dhananjay
;
Panwar, J. S.
- In:
Vision
13
(
2009
)
2
,
pp. 47-52
analysis, the study identifies
brand
relevance
success factors. The findings indicate that success of brand extensions depends …
Persistent link: https://www.econbiz.de/10010784604
Saved in:
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