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Search: subject:"Branded entertainment"
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Subject
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Product Placement
412
Product placement
412
Werbewirkung
239
Advertising effects
238
Consumer behaviour
167
Konsumentenverhalten
167
Brand management
120
Markenführung
120
Brand image
74
Markenimage
74
Werbung
60
Advertising
56
Computerspiel
52
Video game
52
Brand
47
Markenartikel
47
Marketing management
47
Marketingmanagement
47
Film industry
46
Filmwirtschaft
46
product placement
43
USA
42
United States
42
Fernsehprogramm
41
Fernsehwerbung
40
Television advertising
40
Television programme
40
Online-Marketing
38
Internet marketing
37
Deutschland
32
Germany
30
Film
23
Children
22
Kinder
22
Social Web
20
Social web
20
Target group
19
Zielgruppe
19
Brand placement
18
Music
18
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Online availability
All
Undetermined
154
Free
43
Type of publication
All
Article
360
Book / Working Paper
74
Type of publication (narrower categories)
All
Article in journal
301
Aufsatz in Zeitschrift
301
Aufsatz im Buch
53
Book section
53
Hochschulschrift
18
Graue Literatur
15
Non-commercial literature
15
Working Paper
11
Arbeitspapier
10
Thesis
6
Conference paper
5
Konferenzbeitrag
5
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Article
1
Conference proceedings
1
Konferenzschrift
1
Mikroform
1
conceptual-paper
1
research-article
1
review-article
1
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Language
All
English
371
German
59
Undetermined
4
Russian
1
Author
All
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Sung, Yongjun
9
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Hudders, Liselot
6
Lehu, Jean-Marc
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Verhellen, Yann
5
Avramova, Yana R.
4
Bressoud, Etienne
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Alcalde, José
3
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Gabszewicz, Jean Jaskold
3
Hudson, Simon
3
Knoll, Johannes
3
Kureshi, Sonal
3
Küster, Inés
3
Laussel, Didier
3
Muzellec, Laurent
3
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Institution
All
HAL
2
Springer Fachmedien Wiesbaden
2
Duesseldorf University of Applied Sciences
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fachhochschule Reutlingen / European School of Business
1
Haufe-Lexware GmbH & Co. KG
1
Julius-Maximilians-Universität Würzburg
1
Springer Gabler <Firma>
1
UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
1
Universität Hamburg
1
Verlag Dr. Kovač
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Published in...
All
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
13
Journal of business research : JBR
11
Journal of marketing communications
11
Journal of advertising research
9
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
American Journal of Business
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Research
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Tourism management : research, policies, practice
3
Beiträge zur Analyse und Entwicklung der Medien
2
Breaking new ground in theory and practice
2
Business horizons
2
Cogent business & management
2
Cutting edge international research
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
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Source
All
ECONIS (ZBW)
422
RePEc
7
Other ZBW resources
3
EconStor
2
Showing
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31
The faces and stakes of brand insertion
Villers, Sandrine
(
ed.
);
Lefait, Sébastien
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013201754
Saved in:
32
Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
Saved in:
33
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
34
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
35
Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali
;
Mummalaneni, Simha
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
41
(
2022
)
6
,
pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
Saved in:
36
Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
Saved in:
37
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
Saved in:
38
What is rogue marketing? : an exploration of how hard seltzer sparked a social media phenomenon
Norris, Cortney L.
;
Taylor, D. Christopher
;
Taylor, …
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10013361905
Saved in:
39
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
40
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
Saved in:
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