Search Results - subject:"Branding"

A sectorial validation and application of a conceptual framework for creating a brand management strategy

Cid, Allan; Blanchet, Pierre; Robichaud, François; … - In: Businesses 3 (2023) 3, pp. 424-440

Brands can be one of a company's most valuable intangible assets and a lever to generate value. As a source of added value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides, it is necessary to propose a brand management strategy....

Persistent link: https://www.econbiz.de/10014413866

There's a time and place : navigating omni-temporality in the place branding process

Reynolds, Laura; Peattie, Kenneth J.; Koenig-Lewis, Nicole - In: Journal of business research : JBR 170 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014534720

Country branding research : a decade’s systematic review

Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24

The concept of country branding, also referred to as nation or place branding, involves the creation and management of … country branding studies based on articles published between 2010 and 2020. A total of 59 papers were obtained from electronic … approach for systematic literature reviews. The study revealed two dominant research themes: 'national branding campaign' and …

Persistent link: https://www.econbiz.de/10014535301

The patterns of the past and future agenda in international branding : a literature review

Ramos, Manoella Antonieta - In: Review of international business and strategy 34 (2024) 2, pp. 311-339

Persistent link: https://www.econbiz.de/10014526385

Multilayered spatial categories in tourism marketing and branding

Inkinen, Tommi; Heikkonen, Maria; Makkonen, Teemu; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015076758

In search for new urban tourism niche : could European cities be destinations for urban wellness providing food for body, mind and spirit?

Saari, Susanna - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 226-238

Persistent link: https://www.econbiz.de/10014293835

Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding

Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212

Persistent link: https://www.econbiz.de/10014576995

I've heard that brand before : the role of music recognition on consumer choice

Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1567-1587

Persistent link: https://www.econbiz.de/10013484607

Strategic management of the Malaga brand through open innovation : tourists and residents' perception

Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-17

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

Persistent link: https://www.econbiz.de/10012801981

Dual branding by national brand manufacturers : drivers and outcomes

Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; … - In: Journal of marketing 88 (2024) 3, pp. 69-87

Persistent link: https://www.econbiz.de/10014582918

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