Damasceno, André Luiz Tavares; Morini, Cristiano; … - In: Innovation & management review 20 (2023) 3, pp. 281-297
Purpose The purpose of this paper is to analyze the process of why a Brazilian digital startup company reached unicorn status the fastest. Design/methodology/approach After the literature review, the authors conducted the questionnaire containing 13 questions used in 18 in-depth interviews...