Niu, Yimeng; Wu, Jing; Jiang, Shenyang; Jiang, Zhi-bin - 2021
' service offerings on two bullwhip issues, namely "felt" demand variability and intra-firm demand distortion. Through text … that manufacturers' service offerings reduce the bullwhip effect in two steps: after providing basic complementing services …, the "felt" bullwhip would decrease; and when manufacturers start to provide advanced substituting services, the intra …