Cachon, Gérard P.; Randall, Taylor; Schmidt, Glen M. - In: Manufacturing & Service Operations Management 9 (2007) 4, pp. 457-479
The bullwhip effect is the phenomenon of increasing demand variability in the supply chain from downstream echelons … (retail) to upstream echelons (manufacturing). The objective of this study is to document the strength of the bullwhip effect … in industry-level U.S. data. In particular, we say an industry exhibits the bullwhip effect if the variance of the inflow …