Ledinger, Stefan - In: Naše gospodarstvo : NG 68 (2022) 4, pp. 28-42
orientation may be curvilinear and depend on the selling situation - and little research has been devoted to business-to-business … for attitudes of salespeople. An extension of the 10-item SOCO score is developed through literature research in sales/business …, resulting in the need for further validation of the candidate SOCO-SPAS score. Business-to-business (B2B) relationships are an …