Mozheiko, Sergei; Sund, Kristian J. - In: Journal of business models : JOBM 12 (2024) 3, pp. 42-52
When a multinational operates different business models in different markets, a trade-off typically exists between …-offs and the tensions inherent in developing and operating such dual business models? In this short paper we explore how a … local subsidiary can innovate its business model in a way that creates alignment with the local market while respecting the …