Purpose: How is it possible to systematically develop business model innovations for different domains? This paper provides a novel answer, using a methodological approach called Business Model Matrix (BMM), and addresses business model threats with appropriate strategies and concepts to develop...

Purpose: How is it possible to systematically develop business model innovations for different domains? This paper provides a novel answer, using a methodological approach called Business Model Matrix (BMM), and addresses business model threats with appropriate strategies and concepts to develop...