Velez-Ocampo, Juan; Govindan, Karthik; Gonzalez-Perez, … - In: Review of International Business and Strategy 27 (2017) 2, pp. 180-198
Purpose This theory testing paper compares and analyzes the internationalization process of two Mexican family-owned firms: Xignux and Grupo Alfa. This paper is intended to offer a theoretical understanding using existing frameworks such as OLI (ownership, location and internationalization), LLL...