Hensel, Rainer; Visser, Ronald; Overdiek, Anja; Sjoer, Ellen - In: Journal of Innovation & Knowledge (JIK) 6 (2021) 4, pp. 280-289
The existence of small independent retailers is seriously jeopardised by severe competitive pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer behaviours and the effectiveness of large commercial companies. It is claimed that small retailers should respond to...