//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business relationship"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
3,477
Business-to-business marketing
3,477
Lieferantenmanagement
1,496
Supplier relationship management
1,496
Relationship marketing
760
Beziehungsmarketing
756
Marketingmanagement
435
Marketing management
427
Electronic Commerce
350
E-commerce
344
Deutschland
296
Theory
296
Theorie
294
Germany
293
Verkauf
280
Selling
273
Brand management
265
Markenführung
265
Salespeople
264
Verkaufspersonal
264
Business-to-Business-Marketing
256
Consumer behaviour
208
Konsumentenverhalten
208
Business network
206
Unternehmensnetzwerk
206
Marketing
195
Social Web
182
Social web
182
B2B
171
Value creation
166
Betriebliche Wertschöpfung
165
Online-Marketing
164
Customer satisfaction
161
Kundenzufriedenheit
161
Bundling strategy
157
Leistungsbündel
157
Internet marketing
154
Customer value
145
Kundenwert
145
Lieferkette
142
more ...
less ...
Online availability
All
Undetermined
1,269
Free
325
Type of publication
All
Article
2,520
Book / Working Paper
1,058
Journal
6
Type of publication (narrower categories)
All
Article in journal
2,019
Aufsatz in Zeitschrift
2,019
Aufsatz im Buch
480
Book section
480
Hochschulschrift
320
Thesis
261
Graue Literatur
149
Non-commercial literature
149
Case study
122
Fallstudie
122
Collection of articles of several authors
104
Sammelwerk
104
Bibliografie enthalten
94
Bibliography included
94
Working Paper
68
Arbeitspapier
65
Lehrbuch
50
Aufsatzsammlung
48
Textbook
42
Ratgeber
28
Guidebook
24
Conference paper
17
Konferenzbeitrag
17
Konferenzschrift
13
Handbook
12
Handbuch
12
Collection of articles written by one author
10
Sammlung
10
Conference proceedings
8
Festschrift
8
Reprint
8
research-article
7
Systematic review
5
Übersichtsarbeit
5
Interview
4
Fallstudiensammlung
3
Glossar enthalten
3
Glossary included
3
Bibliografie
2
Forschungsbericht
2
more ...
less ...
Language
All
English
2,716
German
845
Undetermined
19
French
5
Polish
4
Swedish
2
Spanish
1
more ...
less ...
Author
All
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Svensson, Göran
25
Johnston, Wesley J.
21
Naudé, Peter
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Cova, Bernard
14
Grewal, Rajdeep
14
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Hofmaier, Richard
13
Weiber, Rolf
13
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Høgevold, Nils M.
11
Kumar, V.
11
La Rocca, Antonella
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Snehota, Ivan
11
Ahearne, Michael
10
Ehret, Michael
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Woodside, Arch G.
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
38
Verlag Dr. Kovač
8
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
4
American Marketing Association
2
European Association for Industrial Marketing Research
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Manchester Business School
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
College of Law and Business
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
Fraunhofer-Gesellschaft
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesamtverband Kommunikationsagenturen GWA
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
617
The journal of business & industrial marketing
239
Journal of business-to-business marketing
126
Journal of business research : JBR
102
SpringerLink / Bücher
66
Handbook of business-to-business marketing
35
Journal of marketing
33
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Business horizons
9
Field guide to case study research in business-to-business marketing and purchasing
9
more ...
less ...
Source
All
ECONIS (ZBW)
3,537
RePEc
22
Other ZBW resources
9
USB Cologne (business full texts)
8
BASE
4
EconStor
4
Showing
331
-
340
of
3,584
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
331
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
332
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
333
Understanding sales enablement in complex B2B companies : uncovering similarities and differences in a cross-functional and multi-level case study
Lauzi, Fabian
;
Westphal, Jörg
;
Rangarajan, Deva
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 47-64
Persistent link: https://www.econbiz.de/10014227527
Saved in:
334
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
335
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
336
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
337
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
338
Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions : improving B2B sales performance
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014227814
Saved in:
339
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
340
Firms' dynamic capabilities and supply chain risk management : a B2B perspective
Gani, Mohammad Osman
;
Takahashi, Yoshi
;
Bag, Surajit
; …
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 4119-4139
Persistent link: https://www.econbiz.de/10014502527
Saved in:
First
Prev
30
31
32
33
34
35
36
37
38
39
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->