Choi, Eunsoo; Kim, Nayeong; Moon, Junghoon - In: Cogent business & management 11 (2024) 1, pp. 1-20
experience with the retailer were significantly and positively related to buyer satisfaction. Likewise, among evaluation factors …, product competency and delivery reliability were significantly and positively related to buyer satisfaction. In addition, the … satisfaction, as well as between experience with the retailer and buyer satisfaction. Therefore, the study verified that the …