MEHTA, D.; GARG, Anand; MEHTA, Naveen K. - In: Economia. Seria Management 13 (2010) 1, pp. 43-52
rural buyers. The rural markets are considered rigid in the nature but it is not the case in real sense. Marketing to rural … buyers is not only a challenge to the marketers but to the manufacturers, communicators, national planners and economists as … for such a fast growing market i.e. mosquito repellants and rural buyers’ perception towards such urban products. The …