Search Results - subject:"Buyers"

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Simulating Housing Market Processes at the Micro Level

Ayal, Igal; Hempel, Donald J. - In: Management Science 25 (1979) 6, pp. 565-576

The article describes a simulation of market processes in single-family, owner-occupied housing in a metropolitan market area. The simulation was designed both as a training tool and a decision aid. Model structure is discussed in detail, and data bases for construction are described. The model...

Persistent link: https://www.econbiz.de/10009197894

The stability and contribution of heavy buyers

Romaniuk, Jenni; Wight, Samuel

Heavy buyers are considered attractive targets to retain or recruit. This segment is identified based on past purchase … buyers of a brand are identified in one year and then classified again using their next years' purchases. Across three … definitions of heavy buyers (top 20/10% and purchase frequency) consistently only about 50% ofheavy brand buyers remained heavy …

Persistent link: https://www.econbiz.de/10009483642

The problems of determining an integrated model of buyer behaviour

Wolfe, Alan R. - In: European Journal of Marketing 4 (1970) 2, pp. 59-61

Notes that model‐building techniques can create problems as well as solving them, and recent research has evolved a classification of variables affecting consumer behaviour, which suggests that current practices in strategic market analysis puts insufficient emphasis on variables – which are...

Persistent link: https://www.econbiz.de/10014725340