Disruptive innovations caused by FinTech (i.e., technology-assisted customized fnancial services) have brought digital peer-to-peer (P2P) payments to the fore. In this chal‑ lenging environment and based on theories about customer behavior in response to technological innovations, this paper...

While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...

The purpose of this research is to investigate the effectiveness of 'sponsored' labelled targeted ads in Mauritius and whether these ads can impact the brand awareness and purchase intention of Meta group social media users. By adopting the Uses and Gratification Theory (UGT), this research...

The advent of m-commerce has reinvented and simplified the shopping experience for the digital native generation. The following questions were the starting points for this research: is nutrition labeling important in purchase decisions? Could a new format for food nutrition labeling in...

This research explores factors influencing an intention to adopt last-mile drone delivery services in two groups of culturally different countries: Thailand and the USA. Despite the fact that drone raises privacy concerns to consumers, few research has investigated the interplay between...

This paper proposes a novel conceptual framework to address the lack of sustainable consumption behaviors during live hedonic event experiences, such as music concerts or football games. The framework's rationale is founded on principles from the theory of planned behavior, theory of cognitive...

The South African short-term insurance industry is diverse and competitive. Consumers can choose from a wide variety of motor vehicle insurance policies. The aim of this paper was to determine the specific factors that influence individuals' decision to purchase personal motor vehicle insurance...

Goods and services are sold through social media by individuals not authorized as legitimate dealers, resulting in lost taxes and customs duties to governments. This study proposes a model called SHIELD for detecting these violations through unstructured data in social media. The process...