Rogers, Beth; Clark, Lillian - In: Journal of Research in Interactive Marketing 10 (2016) 1, pp. 50-66
stage of Terho’s “value-based selling” model, the CABS model is proposed. This model provides a platform for the B2B … mobile B2B context-aware applications. Research limitations/implications – The CABS model would require empirical testing to …. Practical implications – The CABS model could utilized by sales staff and their customers to develop requirements for mobile …