Zhang, Yaozhi; Prebensen, Nina K. - In: Annals of tourism research empirical insights 5 (2024) 1, pp. 1-14
The launch of ChatGPT has the potential to disrupt conventional approaches to tourism marketing. In this context, the … present research explores the distinguishability between marketing content created by ChatGPT and that by tourism marketers … ChatGPT successfully pass the Turing Test and achieve textual fluency and perceived attractiveness that are no lower than …