Witarsana, I Gusti Agung Gede; Puja, Ida Bagus Putu; … - In: Global business and finance review 29 (2024) 3, pp. 68-80
. Findings: This study reveals that hotel selection attributes, CHSE practice, and brand credibility positively influence on … hotel booking intention. CHSE practice weakens the positive influence of hotel selection attributes on booking intention …. While brand credibility reinforces the said influence. In the framework of signaling theory, CHSE practice can be seen as an …