Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2008) 1 Market-Driven Management and Global Markets - 1
Firms compete today in a situation of intense rivalry, in global markets that are subject to political, social and technological instability. As a result, no company can rely only on its own resources, knowledge and skills as it did in the past. Global managerial economics demands ramified,...