Seit den wegbereitenden Arbeiten von Pine (1991, 1993) haben sich zahlreiche wissenschaftliche Beiträge mit den theoretischen Aspekten der Mass Customization befasst. Nach vielen positiv gestimmten Arbeiten hinsicht-lich des Nutzens und der Erfolgsaussichten der Mass Customization werden diese...

Explores the impact of recent EEC legislation, in particular the implications of Article 85, plus its regulations, of the Treaty of Rome where arrangements for selective or exclusive dealing can only be exempted from prohibition when the economic importance of the agreement is minor, or when the...

Reports the highlights of a study designed to describe certain relationships between sales trends and advertising and price patterns for nine Canadian grocery markets from 1958 to 1967. Uses the results of the study to illustrate several characteristics of modern competition and marketing, their...

Reviews various methods for handling competition in dynamic market models. Proposes a research strategy which considers the method in relation to quantitative considerations of market validity and behavioural factors of implementation. Gives a case study where this research strategy is applied.