Viet Quoc Cao - In: Thailand and the world economy 42 (2024) 2, pp. 78-103
consumption behaviours. This research aims to empirically test the effect of consumer ethnocentrism, consumer cosmopolitanism …, consumer affinity, and consumer xenocentrism on foreign product judgements and willingness to buy. In the context of Thai … empirically confirmed the positive impacts of consumer affinity and the negative influence of consumer ethnocentrism on …