Metaxas, Theodore; Deffner, Alex - Volkswirtschaftliche Fakultät, … - 2013
The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that … scenario of CPA in four phases, planning, programming, implementation and feedback, taking as a case study the city of Rostock … in Germany. The analysis shows that CPA is an important tool for Place Marketing since Place Marketing implementation …