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Search: subject:"CRM initiatives"
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Beziehungsmarketing
2
CRM initiatives
2
Cause-Related Marketing
2
Cause-related marketing
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Consumer behaviour
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India
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Indien
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Relationship marketing
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CRM
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CRM awareness
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Cause related Marketing
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Consumer Insights
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Content Analysis
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CrM Initiatives
1
cause preference
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cause scope
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cause selection
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cause type
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cause-related marketing
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likelihood of switching
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relationship marketing
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scale development
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social marketing
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vulnerability
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Kureshi, Sonal
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Thomas, Sujo
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Bayón, Tomás
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Cénophat, Sadrac
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Eisend, Martin
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International journal of Indian culture and business management
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South Asian journal of management : SAJM
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ECONIS (ZBW)
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Customer relationship vulnerability : a new concept in relationship marketing
Cénophat, Sadrac
-
2018
Persistent link: https://www.econbiz.de/10011885009
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2
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
3
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
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