Chaudary, Samra; Zahid, Zohad; Shahid, Saad; Khan, … - In: Social Responsibility Journal 12 (2016) 2, pp. 263-279
Purpose This study aims to ascertain the impact of customer perception of CSR activities (philanthropic, environmental … recognized by consumers in a positive array of light. Corporations enthusiastically involved in initiating CSR activities and … roots with India. In doing so, this study ascertains the impact of CSR activities conducted on various consumer and …