Machado, Joao Guilherme de Camargo Ferraz; Queiroz, … - Sociedade Brasileira de Economia e Sociologia Rural - SOBER - 2008
. Concerning to this, the aim of this study is to analyze the strategies of marketing and communication of the cassava starch … strategies related to the marketing mix. The data collection was made through an open-ended questionnaire, applied in a cassava … starch industry in the Tupã-SP region. It was observed that the marketing mix strategies of the company are little exploited …